the evolution of culture marches with the elimination of ornament

industrial revolution changes the creative landscape artists and designers respond to social developments in different ways futurism/dada

Russian Revolution, Art into Life how does art connect to objects of everyday life, as opposed to high culture

alexander rochenko

russian constructivism aims to bring art into everyday life vision of revolutionaty society

state advertising new economic programme built the graphic language of modern advertising people are working across range of media

el lissitzkiy and hans arp die kunst ismen

woman and the press freedom of the press belongs to those who own one

suprematist story of two squares in six constructions childrens book as political metaphor Stalin swept away utopian modernism instead introduced socialist realism every artist had to join the union of soviet artists art had to idealize the revolution 1934 guidielines for art

• proletarian: relevant to workers
• typical: everyday life of the people
• realistic: representation
• partisan: supportive of the state

prevailing sense of forced optimism, present and future has to be idealized tragedy can only be shown if its in a different place and time

roses for stalin

Situationists in the 60s propaganda relies on vehicels of mass communication soiety of spectacle describes our passivity in consumerism

youre walking around in a dress that has socialist imagery printed on it

your body is a battleground reproductive rights issue

piet zwart sees intrinsic beauty in everyday objects

modernism/international modernism and vision of progress

Abram Games

• "Your talk may kill your comrades"
• Uses idea of modernist abstractions to adress important social issues
• London Undergroud Posters
• speed underground
• McKnight Kauffer
• Paul Renner futura - elimination of capitals
• london transport at london's service
• Man Ray poster

• new tube map

villa sovoy, le corbusier the house is a machine for living it international style, every city looks the same was celebrated

Grids

• High point during modernism in 50s and 60s
• The grid becomes a grid of thinking rather than a visual tool
• Cities are designed on grids

Picture language 1936 starting point of iconography

Isotype, Otto Neurath